About Me
Jack Amin
Digital Marketing Manager · AI-Native Strategy, Growth & Automation
Sydney, NSW, Australia
AI-powered digital marketing specialist, web developer and AI product builder with 15+ years across marketing leadership, automation, SEO/AEO, analytics and AI-assisted development.
I'm Jack Amin — founder of Codeble and Digital Marketing Specialist at Nexacu (Powered by Lumify), one of Australia's largest public Microsoft and Adobe training providers. I work at the intersection of AI-native marketing, marketing automation, SEO and AI search optimisation (AEO), and modern web development.
I use AI tools every day — not just as a user, but to build products, systems and workflows that compound over time. I drove 508% year-on-year growth in Microsoft Copilot and AI training at Nexacu, led the full UX and UI redesign of nexacu.com.au (resulting in +29.21% sessions, +31.97% transactions and a PageSpeed score of 99), and delivered +26.73% email revenue lift through a seven-journey Dynamics 365 CI-J automation playbook.
At Codeble I've built 5 live AI tools, published a 50-post content library across 15 topic categories, and maintain 9 published case studies. I move fluently between strategy decks, Dynamics 365 CI-J, GA4 dashboards, AEO content and shipping production code in Next.js.
Key Impact Metrics
Areas of Expertise
Marketing Leadership
Digital marketing strategy, business case authoring, cross-functional program leadership, stakeholder reporting, vendor & agency coordination.
AI & Marketing Tech
AI-powered marketing, Microsoft Copilot, ChatGPT, Claude, Perplexity AI, Google Gemini, Cursor IDE, GitHub Copilot, Google Antigravity IDE, AI agent workflows, prompt engineering.
SEO, AEO & Content
SEO, AI Search Optimisation (AEO), entity SEO, JSON-LD schema, content strategy, llms.txt, thought leadership publishing.
Marketing Automation & CRM
Dynamics 365 Customer Insights – Journeys, customer segmentation, EDM campaigns, cart abandonment sequences, journey architecture, customer profile unification.
Analytics & BI
GA4, Power BI, Looker Studio, Google Tag Manager, Google Search Console, PostHog, revenue attribution modelling.
Growth & Paid Media
Performance Max, Google Ads, Meta Ads, conversion rate optimisation, course launch campaigns, webinar marketing, demand generation.
Web & AI-Assisted Development
Next.js, React, TypeScript, Tailwind CSS, Sanity.io, Payload CMS, Neon, Supabase, Drizzle ORM, Vercel, Umbraco, WordPress, WooCommerce, MCP server workflows, OpenAI-compatible APIs.
Career Timeline
Founder & Digital Marketing Specialist
Codeble — AI-Native Digital Marketing & Web Development Agency
2022 – Present | Sydney, NSW | codeble.com.au
Founded and runs a Sydney-based AI-native digital marketing and web development agency — active client work, thought leadership publication and AI product development. Delivers end-to-end engagements spanning AI-assisted website builds, SEO/AEO strategy, Dynamics 365 CI-J automation, GA4/GTM analytics setup and client maintenance across training, education and not-for-profit clients.
- Designed and built cd.com.au from scratch on Next.js, Tailwind CSS, Sanity CMS, Drizzle ORM and PostgreSQL
- Website Manager for Racism No Way (May 2023 – Nov 2024) — WordPress management, organic traffic growth, new feature development
- Website Manager for Little Scientists Australia (Oct 2021 – Feb 2023) — WordPress management, traffic growth, feature development, digital assets
- 9 published case studies at codeble.com.au/work
- 5 live AI tools built and shipped at codeble.com.au/tools (early 2026, Next.js)
- 50-post digital marketing publication at codeble.com.au/blog
Digital Marketing Specialist (Promoted)
Nexacu – Powered by Lumify (formerly DDLS Group)
May 2025 – Present | Sydney, NSW
(Previously Website Administrator | May 2024 – May 2025)Lead digital marketing for Nexacu's national training business — AI/Copilot growth, SEO/AEO, Dynamics 365 CI-J automation, paid media, analytics and web platform strategy.
- Drove 508% YoY growth in Microsoft Copilot and AI courses
- Led full UX and UI redesign of nexacu.com.au (+29.21% sessions, +31.97% transactions, PageSpeed 99)
- Built a seven-journey Dynamics 365 CI-J EDM playbook from scratch — email open rate 15%→25%, CTR 1–2%→3–5%, email revenue +26.73%
- Owned FY27 strategic marketing planning and Growth Accelerator Business Case for senior leadership
- Commissioned and led a 16-month SEO audit surfacing the AI Overviews CTR paradox
- Achieved 3.09x ROAS on Performance Max Google Ads at scale
- Analysed 29K+ booking and 34K+ session records to optimise demand-tiered scheduling across 6 campuses
- Built a custom GA4 macOS application with Google OAuth integration
- Led AI-assisted development planning for a next-gen Next.js course booking website — 8 APAC regions, 400-page sitemap
IT Operations Manager & Website Administrator
City Desktop Training
Aug 2009 – Jul 2023 (14 years) | Sydney, NSW
14-year management tenure at a national Adobe Authorised Training Centre. Designed and built cd.com.au from scratch on Next.js, Tailwind CSS, Sanity CMS, Drizzle ORM and PostgreSQL. Owned IT operations, website administration, e-commerce and supplier relationships across a multi-branch national environment.
Front-End Developer & Digital Marketing Consultant
Freelance WordPress Developer
Aug 2016 – Present | Sydney, NSW
Design, build and maintain WordPress websites for selected training, education and not-for-profit clients using Elementor Pro, Beaver Builder, WooCommerce and Events Ticketing.
Portfolio clients: City Desktop Training · Little Scientists Australia · Racism No Way! · Poetry in Action · So They Can
AI Products Built
All five tools are live at codeble.com.au/tools. Built in early 2026 on Next.js.
Cognitive OS IQ Test
AI cognitive assessment platform with dual-score system, five timed missions, role tracks and enterprise ATS webhook integrations.
llms.txt Generator
Builds structured files that help ChatGPT, Perplexity and Claude read and cite business data accurately.
AI Readiness Scorer
Analyses websites for AI answer engine compatibility and generates actionable technical recommendations.
Schema Markup Generator
Generates valid JSON-LD for FAQ, Local Business, Course and Article schema types.
Email Marketing ROI Calculator
Revenue projection tool for training companies modelling email automation uplift scenarios.
Tools & Platforms
ChatGPT · Claude · Perplexity AI · Microsoft Copilot · Google Gemini · Google AI Tools
Bolt · Lovable · v0 by Vercel · Replit · Devin · Factory · Manus · Gumloop · n8n · Amp · ChatPRD · Magic Patterns · Wispr Flow · Granola
Cursor IDE · GitHub Copilot · Google Antigravity IDE · Warp · OpenAI-compatible APIs · Piramyd API · MCP Server Workflows · Docker
Dynamics 365 Customer Insights – Journeys · Intercom · ZoomInfo
GA4 · Power BI · Looker Studio · GTM · Google Search Console · Google Ads · Performance Max · Meta Ads Manager · PostHog · Google Cloud Console
Next.js · React · TypeScript · Tailwind CSS · Sanity.io · Payload CMS · Framer · Umbraco · WordPress · WooCommerce · WP Engine · Grigora · Elementor Pro · Beaver Builder · Vercel · Railway
Supabase · Neon · Drizzle ORM · Docker · GitHub · Google Cloud Console · Atlas
Adobe Photoshop · Adobe InDesign · Adobe Illustrator · Adobe Creative Cloud · Canva · Gamma · ElevenLabs · Framer · Mobbin
Notion · Linear · Microsoft 365 · Teams · SharePoint · Atlas
Google Search Console · Screaming Frog · JSON-LD Schema · llms.txt · Structured Data
Education
- Advanced Diploma — Computer Software TechnologySydney College of Business and IT | 2010 – 2012
- Diploma — Network & System AdministrationInternational Institute of Business and Information Technology | 2008 – 2010
Languages
- English (Fluent)
- Hindi (Fluent)
- Gujarati (Native)
Certifications
- Google Ads Essential Training
- Apple Certified Associate — Mac Management
- CSS with LESS and Sass
- Coding Faster with Emmet
Contact & Links
- LinkedIn: linkedin.com/in/jack-amin-b805b186
- Website: codeble.com.au
- Location: Sydney, NSW, Australia
Ready to work together?
Explore my services, view case studies, or get in touch.