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About Me
I build and optimise websites and marketing systems using AI-assisted workflows, automation, and strong measurement.
My work spans WordPress and Umbraco websites, SEO and AEO structure, GA4 tracking, and Dynamics 365 Customer Insights – Journeys. I focus on clean execution, performance, and making results measurable.
How I Got Here
- IT Operations Foundation: Started in network security and device troubleshooting.
- WordPress Builds & Maintenance: Transitioned into front-end builds and eCommerce integrations.
- Website Management Roles: Directed digital assets, SEO, and security best practices for organisations.
- Digital Marketing Automation + Analytics: Mastered GA4 tracking and Dynamics 365 journeys.
- AI-Assisted Optimisation Focus: Currently engineering modern, measurable web platforms using AI workflows.
Work History
Digital Marketing Specialist — Nexacu (powered by Lumify Group)
May 2025 – Present | Sydney, NSW, Australia
- Targeted email campaigns and automation using Dynamics Customer Insights and Journeys
- Performance tracking across Meta and Google platforms using GA4
- Reporting and translating data into actionable insights
- Website updates and digital execution support (Umbraco context)
Website Administrator — Nexacu
July 2021 – April 2024 | Sydney, NSW, Australia
- Implementing, optimising, and analysing ongoing website changes
- Targeted email campaigns using Dynamics Customer Insights and Journeys
- Weekly and monthly performance reporting
- Tracking and optimising Meta and Google platforms with GA4
Website Manager — Racism No Way
May 2023 – Nov 2024
- Development and management of the organisation’s WordPress website
- Design, SEO optimisation, security measures, performance
- Collaboration with marketing and communications on website strategy
Website Manager — Little Scientists
October 2021 – February 2023
- WordPress website design/management, SEO, security, performance
- Creating/optimising digital assets (image editing, InDesign docs, Microsoft templates)
- Subject matter expert on WordPress best practices
- Collaboration with marketing/comms and national training strategies
Freelancer — WordPress Developer (Freelancer.com)
February 2016 – Present
- WordPress websites for various companies
- Elementor Pro + Beaver Builder (front-end) plus back-end support
- WooCommerce & eCommerce, Events Ticketing
- SEO optimisation + integrations (Google Analytics, Adwords, GTM, Search Console)
- 3rd party plugins and API integrations
- Adobe Creative Cloud for web assets
Information Technology Operations Manager — City Desktop Training
June 2017 – July 2021
- IT support, website and eCommerce maintenance
- Windows & Mac server administration, patching, updates
- Deployments (Mac/Windows), troubleshooting, device support
- Training room technology readiness, supplier liaison
- Documentation of IT processes/procedures
Education
- Advanced Diploma of Information Technology (Network Security)Southern Cross University — Finished 2011
- Diploma of Information TechnologyInternational Institute of Business and Information Technology — Finished 2009
Certifications
- Apple Certified Associate - Mac Management
- Google Ads Essential Training
- CSS with LESS and Sass
- Coding Faster with Emmet
- Getting Started in Photography