Digital Marketing &
AI Automation Specialist
Web + Email Systems • SEO/AEO • Dynamics 365 Journeys • WordPress/Umbraco • GA4
Services & Expertise
I build and optimise websites and marketing systems using AI-assisted workflows, automation, and strong measurement. My work spans WordPress and Umbraco websites, SEO and AEO structure, GA4 tracking, and Dynamics 365 Customer Insights – Journeys. I focus on clean execution, performance, and making results measurable.
AI-assisted Website Build
Delivering modern WordPress and Umbraco websites engineered for performance and scalability.
Website Optimisation
Enhancing performance, UX, and conducting technical cleanups to elevate user experience.
SEO + AEO Foundations
Implementing strong site structure, FAQs, and schema basics for modern search discovery.
Analytics & Tracking
Setting up and cleaning GA4, GTM, and Search Console for reliable data measurement.
Marketing Automation
Architecting targeted campaigns and workflows in Dynamics 365 Customer Insights – Journeys.
Ongoing Maintenance
Managing regular updates, security hardening, and refining content publishing workflows.
Outcomes That Matter
I focus on results, not just deliverables. By combining optimised architecture with precise automation and tracking, the systems I build consistently deliver tangible business value without relying on vanity metrics.
Featured Work
Selected projects highlighting automation, optimisation, and scalable web architecture.
Dynamics 365 Journeys Automation
Built and managed targeted email campaigns and automation in Dynamics 365 Customer Insights – Journeys, improving delivery consistency, audience targeting, and reporting clarity.
AEO Content Structure & FAQs
Created answer-first content structures, FAQs, and structured data patterns to support modern search experiences and AI assistant discovery.
GA4, GTM & Search Console Setup/Cleanup
Set up and maintained GA4 tracking foundations, supporting reliable reporting and clearer decision-making for campaign optimisation.
How I Got Here
A unique trajectory from deep technical infrastructure to front-end engineering and strategic marketing automation.
IT Operations & Support
Built a strong technical foundation troubleshooting deep system-level issues, managing infrastructure, and understanding the core requirements of stable platforms.
Web Development
Leveraged technical background to build custom websites (WordPress, Umbraco, React), focusing on headless architectures and performance optimisation.
Marketing Automation
Integrated platforms like Dynamics 365 Customer Insights - Journeys, connecting front-end experiences with complex back-end logic to drive conversions.
AI & Modern SEO Optimisation
Specialising in AEO (AI Engine Optimisation) and technical SEO, ensuring platforms are not just structurally sound but perfectly tuned for modern discovery channels.
Frequently Asked Questions
Insights on methodology, platform capabilities, and system strategy.
Want a modern site and marketing system that performs?
Let's build a foundation that turns traffic into measurable outcomes.