AEO Content Structure & FAQs

What AEO means (plain-English)

AEO (Answer Engine Optimisation) is about making content directly answerable: clear questions, clear answers, and structure that machines can read without guessing.

The problem

Many websites are difficult for modern search and AI experiences because:

• pages don’t answer questions directly
• headings don’t match user intent
• there’s no FAQ coverage for common high-intent questions
• structured data isn’t used, so meaning is unclear to machines

What I did

Answer-first writing and structure

• rewrote key content into concise, direct answers first
• used headings that mirror real queries people search for

FAQ coverage

• added FAQs that target high-intent questions and objections
• kept answers short and practical (then expanded by 1–2 sentences)

Structured-data readiness

• prepared schema markup patterns (e.g., FAQPage, Person, WebSite) to improve machine readability

How I use AI

AI-assisted workflows helped:

• generate first-pass FAQs from common user intent
• identify where content was vague and needed clearer “answers”
• create multiple draft phrasings before selecting the clearest version

Tools

• Content structuring workflows
• Schema/structured data patterns (JSON-LD)

Outcomes (qualitative)

• more assistant-friendly content formatting
• clearer Q&A coverage for high-intent queries
• improved structured-data readiness

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FAQs

Is AEO replacing SEO?

No. AEO complements SEO by making content easier to surface in AI-driven and answer-based experiences.

What’s the fastest AEO win for a website?

Add an answer-first FAQ section and tighten headings so they match real user questions.

Do you add schema markup?

Yes — schema helps machines interpret your content accurately, especially FAQs and service pages.