GA4, GTM & Search Console Setup/Cleanup
Set up and maintained GA4 tracking foundations, supporting reliable reporting and clearer decision-making for campaign optimisation.
The TL;DR
I set up and maintain analytics foundations (GA4, GTM, Search Console) so tracking is reliable and reporting supports confident marketing decisions.
Context
Marketing optimisation is limited by measurement. If the tracking is inconsistent, everything downstream becomes guesswork.
The problem
Common tracking issues:
- inconsistent tags/events
- unclear definitions of “conversion” or key actions
- reporting that doesn’t match what the business needs
- Search Console not used effectively for content insights
What I did
Measurement foundations
- reviewed and configured GA4 and related tools so key actions were trackable
- supported clean reporting workflows that make interpretation easier
Practical reporting clarity
- focused on what teams need to know to act: what’s working, what’s not, what to test next
- supported consistency so comparisons over time are meaningful
Search visibility hygiene
- supported Search Console setup/usage for visibility into query and page performance
- aligned content improvements with observed behaviour and intent
How I use AI
AI-assisted workflows helped:
- summarise performance insights into clear action items
- draft reporting narratives that are easier to understand
- generate tagging/event checklists to reduce missed tracking
Tools
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- Google Search Console
Outcomes (qualitative)
- cleaner measurement foundations
- more reliable reporting and interpretation
- better confidence in campaign optimisation decisions
FAQs
Can you set up GA4 properly from scratch?
Yes — I can implement a clean GA4 setup and ensure key actions are trackable in a sensible way.
Do you use Google Tag Manager?
Yes — GTM is often the best way to manage tags cleanly without hardcoding everything.
Can you audit an existing tracking setup?
Yes — I can review what’s installed, identify gaps/inconsistencies, and recommend a clean approach.
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