SEO Foundations & Technical Optimisation

Context

SEO isn’t just keywords. It’s:

• information architecture
• readable page structure
• fast, stable delivery
• content that answers real questions

The problem

Sites often underperform when:

• headings don’t reflect intent
• internal linking is weak
• pages are cluttered or unclear
• technical hygiene is inconsistent (duplicate content, messy structure)

What I did

Information architecture and structure

• clarified page hierarchy and heading structure (H1/H2/H3 discipline)
• improved scanability and content layout for humans and machines

Content hygiene

• tightened copy for clarity and intent
• supported consistent patterns so pages are easier to maintain

Technical optimisation mindset

• focused on practical improvements that support crawling/indexing readiness
• prioritised performance and stability foundations

How I use AI

AI-assisted workflows supported:

• rewriting content into clearer, answer-first formats
• generating FAQ drafts for high-intent questions
• outlining page structure that aligns to search intent

Tools

• WordPress/Umbraco publishing workflows
• SEO best practices
• Performance and content structure checks

Outcomes (qualitative)

• stronger SEO-ready content structure
• clearer page hierarchy and internal linking foundations
• improved technical hygiene supporting crawl and indexing readiness

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FAQs

What are “SEO foundations”?

SEO foundations are the structural basics — clean headings, clear content hierarchy, internal linking, and technical hygiene — that make ranking possible.

Can you improve SEO without a full redesign?

Often yes. Structural fixes and content clarity improvements can create strong gains without rebuilding everything.

Do you include FAQs and schema?

Yes — FAQs support AEO and SEO, and schema improves machine readability when implemented correctly.