Website Administration & Continuous Optimisation (Nexacu)

Context

Website administration isn’t “change a button and pray”. It’s a loop: publish → measure → improve → repeat.

The problem

Common issues in ongoing website work:

• updates are reactive rather than planned
• improvements aren’t measured consistently
• user experience changes don’t map to business goals

What I did

Structured publishing and updates

• implemented content and layout updates with a consistent workflow
• maintained a clean approach to changes so the site stayed stable and maintainable

UX-focused iteration

• prioritised improvements that reduce friction (navigation clarity, page readability, content layout)
• ensured updates remained aligned with user experience rather than purely aesthetic changes

Measurement and reporting

• monitored performance via GA4 and platform reporting where relevant
• produced regular reporting and turned findings into practical next actions

How I use AI

AI-assisted workflows helped speed up:

• rewriting content to be clearer and more “answer-first”
• creating consistent formatting patterns for pages and sections
• generating initial drafts for FAQs (then refined manually for accuracy and tone)

Tools

• Website CMS publishing workflows
• GA4 for measurement and reporting

Outcomes (qualitative)

• smoother publishing cadence and fewer “ad-hoc” fixes
• more structured approach to iterative improvements
• better measurement clarity to guide what to do next

Next steps

To take this further, I’d expand:

• page templates and reusable content blocks
• AEO-focused FAQs per service/category
• structured data patterns for stronger discovery

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FAQs

What does “continuous optimisation” mean for a website?

It means improving the site in small, measurable steps over time instead of relying on one big redesign.

Can you work with an existing CMS setup?

Yes — I can work within existing CMS constraints and still improve structure, UX, and measurement.

Do you only do design changes?

No — I focus on usability, content clarity, performance basics, and measurement so changes create real value.