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We lifted email-attributed revenue by 26.73% for a national training provider by rebuilding their Dynamics 365 Customer Insights – Journeys automation from scratch.
GA4's default settings are almost certainly misrepresenting your marketing channels. Here is a practical guide to configuring your models and tracking properly.
Google Ads in 2026 is fundamentally AI-driven. Smart Bidding now powers over 60% of all campaigns. For small businesses, this means your role is shifting from bids to data quality.