Digital Insights & Strategies

Practical guides, technical deep dives, and modern strategies covering AEO, SEO, marketing automation, and high-performance web development.

All Articles AEO & AI Search Marketing Automation Web Development Analytics & Tracking SEO

AEO & AI Search

22 February 202613 min read

What Is AEO (Answer Engine Optimisation)? A Complete Guide for 2026

AEO (Answer Engine Optimisation) is the practice of structuring and optimising website content so AI-powered platforms like ChatGPT, Perplexity, and Google AI Overviews select and cite it as a direct answer. This guide covers what AEO is, how it works, how it differs from SEO, and how Australian businesses can start optimising for AI search in 2026.

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AEO & AI Search

21 February 202610 min read

SEO vs AEO: What’s the Difference and Do You Need Both?

SEO and AEO aren’t competing strategies — they’re complementary. SEO helps you rank and win clicks; AEO helps you become the cited source inside AI-generated answers. This guide breaks down the differences, what to prioritise, and a practical plan for Australian businesses to build visibility in both Google and answer engines in 2026.

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AEO & AI Search

20 February 20269 min read

How to Optimise Your Website for AI Search (ChatGPT, Perplexity, Google AI Overviews)

AI search isn’t just “SEO with a new name” — it rewards content that’s easy to extract, cite, and trust. This step-by-step guide shows how to structure pages for AI answers, add schema markup, manage AI crawlers, and measure citations in ChatGPT, Perplexity, and Google AI Overviews in 2026.

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SEO

19 February 20269 min read

What Is Schema Markup? How Structured Data Improves Search Visibility

Schema markup (structured data) is a way to label your website content so search engines and AI platforms can understand it. This guide explains what schema is, how it works, the schema types that matter most, how to add JSON-LD, how to test it, and common mistakes to avoid — with examples for FAQ and LocalBusiness markup.

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Analytics & Tracking

18 February 20269 min read

How to Set Up Google Analytics 4 (GA4): A Complete Guide for Business Owners

GA4 is Google’s analytics platform for measuring website and marketing performance. This step-by-step guide shows business owners how to create a GA4 property, install tracking (Google tag or GTM), verify data, and set up key events so you can measure leads, enquiries, and sales confidently in 2026.

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Marketing Automation

17 February 202616 min read

Dynamics 365 vs HubSpot vs Mailchimp: Marketing Automation Platform Comparison

Dynamics 365 Customer Insights – Journeys is best for mid-to-large businesses already using Microsoft products. HubSpot Marketing Hub suits inbound-focused teams wanting an all-in-one CRM and marketing platform. Mailchimp is the simplest and most affordable option for small businesses with straightforward email marketing needs. This comparison covers pricing, features, automation capabilities, and real-world strengths and weaknesses of each platform.

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Marketing Automation

16 February 202615 min read

Email Marketing Automation for Training Companies: The Complete Playbook

Training companies sit on some of the most valuable email automation opportunities in any industry — repeat purchase cycles, clear intent signals, and natural cross-sell paths between related courses. Yet most training providers still send batch-and-blast newsletters to their entire list. This guide covers the 7 essential automation workflows every training company needs, with real examples drawn from enterprise training environments.

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