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Start with one Search campaign targeting your highest-intent service or product. Set a daily budget of $30–$50, use phrase or exact match keywords, add negative keywords from day one, and set up conversion tracking before you spend a dollar.
Most Australian small businesses benefit from both SEO and Google Ads, but the priority depends on your timeline and budget. Google Ads delivers leads immediately but stops when you stop paying. SEO takes 3–6 months to gain traction but compounds over time.
