Tagged Articles
A practitioner's breakdown of what's actually changing in Dynamics 365 Customer Insights — Journeys and Data — between April and September 2026, and what it means for marketers using it today.
Marketing automation uses software to send the right message to the right person at the right time — automatically. For small businesses, it typically starts with email: welcome sequences, abandoned cart follow-ups, and re-engagement campaigns. The average return is $5.44 for every $1 spent.
The average cart abandonment rate across e-commerce is around 70%, but for training and course providers the problem has a different shape. Students aren't abandoning because of shipping costs — they're comparing dates, checking with their manager, or waiting for budget approval. A generic 'you left something in your cart' email ignores these realities. This guide covers a category-aware abandonment strategy built specifically for course providers, with real performance data from enterprise training environments.
Dynamics 365 Customer Insights – Journeys is best for mid-to-large businesses already using Microsoft products. HubSpot Marketing Hub suits inbound-focused teams wanting an all-in-one CRM and marketing platform. Mailchimp is the simplest and most affordable option for small businesses with straightforward email marketing needs. This comparison covers pricing, features, automation capabilities, and real-world strengths and weaknesses of each platform.
Training companies sit on some of the most valuable email automation opportunities in any industry — repeat purchase cycles, clear intent signals, and natural cross-sell paths between related courses. Yet most training providers still send batch-and-blast newsletters to their entire list. This guide covers the 7 essential automation workflows every training company needs, with real examples drawn from enterprise training environments.
