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AI-generated creative now carries a clearer disclosure trail. Marketing teams need asset provenance, human review and claims controls—not a ban on AI.
AI Max can expand how shopping campaigns find demand, but weak product data still limits what the system can understand and serve.
Google has separated the AI Max migration into two timelines. ACA and campaign-level broad match begin upgrading in September 2026; DSA begins in February 2027.
Google Ads in 2026 is fundamentally AI-driven. Smart Bidding now powers over 60% of all campaigns. For small businesses, this means your role is shifting from bids to data quality.
Start with one Search campaign targeting your highest-intent service or product. Set a daily budget of $30–$50, use phrase or exact match keywords, add negative keywords from day one, and set up conversion tracking before you spend a dollar.
Most Australian small businesses benefit from both SEO and Google Ads, but the priority depends on your timeline and budget. Google Ads delivers leads immediately but stops when you stop paying. SEO takes 3–6 months to gain traction but compounds over time.
