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Google is retiring Dynamic Search Ads (DSA) in September 2026. If you don't migrate manually, Google will do it for you with default settings. Here is how to control the migration.
Google Ads in 2026 is fundamentally AI-driven. Smart Bidding now powers over 60% of all campaigns. For small businesses, this means your role is shifting from bids to data quality.
Start with one Search campaign targeting your highest-intent service or product. Set a daily budget of $30–$50, use phrase or exact match keywords, add negative keywords from day one, and set up conversion tracking before you spend a dollar.
Most Australian small businesses benefit from both SEO and Google Ads, but the priority depends on your timeline and budget. Google Ads delivers leads immediately but stops when you stop paying. SEO takes 3–6 months to gain traction but compounds over time.
