Tagged Articles
The strongest AI marketing workflows automate preparation and pattern-finding while keeping consequential claims, audiences and launches under accountable human control.
We lifted email-attributed revenue by 26.73% for a national training provider by rebuilding their Dynamics 365 Customer Insights – Journeys automation from scratch.
After testing dozens of AI tools over the past two years, I've settled on eight that earn their subscription every month — and cancelled three that didn't survive contact with real work.
A practitioner's breakdown of what's actually changing in Dynamics 365 Customer Insights — Journeys and Data — between April and September 2026, and what it means for marketers using it today.
Marketing automation uses software to send the right message to the right person at the right time — automatically. For small businesses, it typically starts with email: welcome sequences, abandoned cart follow-ups, and re-engagement campaigns. The average return is $5.44 for every $1 spent.
