Codebleby Jack Amin

Tagged Articles

#Marketing Mix Modelling

An Australian marketing analyst comparing budget scenarios across paid, owned and offline channels in a marketing mix model.
Analytics & Measurement
21 August 20264 min read

Beyond ROAS: When Marketing Mix Modelling Makes Sense for Australian Businesses

Marketing mix modelling can estimate the contribution of channels that click-based attribution misses—but only when the data and decision are suitable.

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