Email Marketing ROI Calculator
See how much revenue your training company could generate from email automation. Calculate returns from cart recovery, cross-sell campaigns, welcome sequences, and more.
Frequently Asked Questions
What ROI can I expect from email marketing automation?
Email marketing delivers an average return of $36 for every $1 spent. For training companies, automated sequences typically generate 320% more revenue than manual campaigns. The exact ROI depends on your list size, average course price, and how many sequences you implement.
How much revenue can cart abandonment emails recover?
A well-structured 3-email recovery sequence can recover 8-12% of abandoned bookings, with top performers reaching 14%. A 3-email sequence generates 6.5x more revenue than a single recovery email.
What is a good cross-sell rate for training companies?
Cross-sell sequences targeting past attendees typically achieve 15-30% engagement, with 3-8% converting to a second booking. Mapping logical course progressions (e.g. Excel → Power BI) and timing follow-ups 2-4 weeks after completion yields the best results.
Which email platform is best for training companies?
Dynamics 365 Customer Insights — Journeys is ideal for companies in the Microsoft ecosystem with deep CRM integration needs. HubSpot Professional suits mid-size companies wanting marketing and sales alignment. Mailchimp or ActiveCampaign work for smaller providers with simpler needs.
How accurate are these projections?
These are estimates based on industry benchmarks and real-world training company data. Actual results depend on content quality, list health, segmentation, and timing. Most training companies find their actual results fall within 70-130% of the projections after 3-6 months of optimisation.
How long does it take to see results?
Cart abandonment sequences typically show results within the first week. Welcome sequences build momentum over 4-6 weeks. Cross-sell and re-engagement campaigns usually reach full impact within 2-3 months as the automation matures and A/B testing refines performance.
Ready to turn these projections into real revenue?
We implement email marketing automation for training companies using Dynamics 365, HubSpot, and other platforms — from cart abandonment sequences to full customer journey mapping.
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