Tagged Articles
On February 9, 2026, OpenAI started showing ads inside ChatGPT for the first time. Sponsored placements from brands like Expedia, Ford, and Adobe now appear below AI-generated answers for free-tier users in the US. This changes how businesses think about AI visibility — because for the first time, there's a paid lane sitting right next to the organic answers you've been optimising for. This guide breaks down what happened, how ChatGPT ads work, what it means for AEO strategy, and what Australian businesses should be doing now.
AEO (Answer Engine Optimisation) is the practice of structuring and optimising website content so AI-powered platforms like ChatGPT, Perplexity, and Google AI Overviews select and cite it as a direct answer. This guide covers what AEO is, how it works, how it differs from SEO, and how Australian businesses can start optimising for AI search in 2026.
SEO and AEO aren’t competing strategies — they’re complementary. SEO helps you rank and win clicks; AEO helps you become the cited source inside AI-generated answers. This guide breaks down the differences, what to prioritise, and a practical plan for Australian businesses to build visibility in both Google and answer engines in 2026.
AI search isn’t just “SEO with a new name” — it rewards content that’s easy to extract, cite, and trust. This step-by-step guide shows how to structure pages for AI answers, add schema markup, manage AI crawlers, and measure citations in ChatGPT, Perplexity, and Google AI Overviews in 2026.
Schema markup (structured data) is a way to label your website content so search engines and AI platforms can understand it. This guide explains what schema is, how it works, the schema types that matter most, how to add JSON-LD, how to test it, and common mistakes to avoid — with examples for FAQ and LocalBusiness markup.
