Tagged Articles
Generative Engine Optimisation (GEO) is the layer on top of SEO that most businesses are missing. Here is how to structure your content so AI platforms cite your brand.
Your rankings are going up because your content is improving. Your traffic is going down because Google answers your keywords before users click. Here's how to fix it.
AEO (Answer Engine Optimisation) is the practice of structuring your content so that AI-powered tools pull from your website when answering user questions. For Australian small businesses in 2026, AEO is no longer optional.
Google's AI Overviews (formerly Search Generative Experience) now appear on a significant proportion of Australian searches. To be cited, your content needs to pass three tests: technical, content structure, and authority.
For professional research, facts matter. We compare Perplexity, ChatGPT Search, and Gemini to find the most accurate AI answer engine in 2026.
A practical 30-minute audit to check whether AI search engines actually mention your business — and what to do about it if they don't.
If you're still measuring digital marketing success by organic sessions and click-through rates in GA4, you're missing up to half the picture. AI search platforms are reshaping how people discover your business — and your analytics can't see most of it.
AI platforms cite content that follows specific structural patterns. Research analysing millions of AI citations shows that 44% come from the first 30% of an article, pages with 120–180 word sections earn 70% more citations, content updated within three months gets twice the citation rate, and clear heading hierarchies produce 3.2 times more citations than flat structures. This guide translates those findings into practical writing rules.
llms.txt is a proposed web standard that gives businesses a way to guide what AI systems like ChatGPT, Perplexity, and Claude see when they visit your website. Unlike robots.txt, which tells search engine crawlers what not to access, llms.txt tells AI models what your most important content actually is — formatted in Markdown so language models can read it cleanly without parsing complex HTML, JavaScript, or navigation clutter.
