Tagged Articles
Google's latest guidance removes much of the guesswork around GEO. Here are seven popular myths to stop following and the fundamentals worth investing in.
Generative Engine Optimisation (GEO) is the layer on top of SEO that most businesses are missing. Here is how to structure your content so AI platforms cite your brand.
Your rankings are going up because your content is improving. Your traffic is going down because Google answers your keywords before users click. Here's how to fix it.
Google's AI Overviews (formerly Search Generative Experience) now appear on a significant proportion of Australian searches. To be cited, your content needs to pass three tests: technical, content structure, and authority.
Most WordPress performance problems come from the same handful of root causes. Here are the 7 fixes that deliver the biggest speed gains for the least effort.
A practical 30-minute audit to check whether AI search engines actually mention your business — and what to do about it if they don't.
Most Australian small businesses benefit from both SEO and Google Ads, but the priority depends on your timeline and budget. Google Ads delivers leads immediately but stops when you stop paying. SEO takes 3–6 months to gain traction but compounds over time.
AI platforms cite content that follows specific structural patterns. Research analysing millions of AI citations shows that 44% come from the first 30% of an article, pages with 120–180 word sections earn 70% more citations, content updated within three months gets twice the citation rate, and clear heading hierarchies produce 3.2 times more citations than flat structures. This guide translates those findings into practical writing rules.
On February 9, 2026, OpenAI started showing ads inside ChatGPT for the first time. Sponsored placements from brands like Expedia, Ford, and Adobe now appear below AI-generated answers for free-tier users in the US. This changes how businesses think about AI visibility — because for the first time, there's a paid lane sitting right next to the organic answers you've been optimising for. This guide breaks down what happened, how ChatGPT ads work, what it means for AEO strategy, and what Australian businesses should be doing now.
