Google Ads, paid search, shopping campaigns, media strategy and accountable optimisation.
AI-generated creative now carries a clearer disclosure trail. Marketing teams need asset provenance, human review and claims controls—not a ban on AI.
AI Max can expand how shopping campaigns find demand, but weak product data still limits what the system can understand and serve.
Google has separated the AI Max migration into two timelines. ACA and campaign-level broad match begin upgrading in September 2026; DSA begins in February 2027.