AEO & AI Search

Answer Engine Optimisation strategies, AI search visibility, and how to get cited by ChatGPT, Perplexity, and Google AI Overviews.

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Abstract illustration of a structured Markdown file at the center of an AI neural network and binary data stream

AEO & AI Search

24 February 202610 min read

llms.txt: How to Control What AI Says About Your Business

llms.txt is a proposed web standard that gives businesses a way to guide what AI systems like ChatGPT, Perplexity, and Claude see when they visit your website. Unlike robots.txt, which tells search engine crawlers what not to access, llms.txt tells AI models what your most important content actually is — formatted in Markdown so language models can read it cleanly without parsing complex HTML, JavaScript, or navigation clutter.

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Abstract illustration of AI chat bubble interface with sponsored ad elements emerging alongside organic answer streams

AEO & AI Search

23 February 20269 min read

ChatGPT Ads Are Here — What It Means for Your AI Visibility

On February 9, 2026, OpenAI started showing ads inside ChatGPT for the first time. Sponsored placements from brands like Expedia, Ford, and Adobe now appear below AI-generated answers for free-tier users in the US. This changes how businesses think about AI visibility — because for the first time, there's a paid lane sitting right next to the organic answers you've been optimising for. This guide breaks down what happened, how ChatGPT ads work, what it means for AEO strategy, and what Australian businesses should be doing now.

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AEO & AI Search

22 February 202613 min read

What Is AEO (Answer Engine Optimisation)? A Complete Guide for 2026

AEO (Answer Engine Optimisation) is the practice of structuring and optimising website content so AI-powered platforms like ChatGPT, Perplexity, and Google AI Overviews select and cite it as a direct answer. This guide covers what AEO is, how it works, how it differs from SEO, and how Australian businesses can start optimising for AI search in 2026.

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AEO & AI Search

21 February 202610 min read

SEO vs AEO: What’s the Difference and Do You Need Both?

SEO and AEO aren’t competing strategies — they’re complementary. SEO helps you rank and win clicks; AEO helps you become the cited source inside AI-generated answers. This guide breaks down the differences, what to prioritise, and a practical plan for Australian businesses to build visibility in both Google and answer engines in 2026.

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AEO & AI Search

20 February 20269 min read

How to Optimise Your Website for AI Search (ChatGPT, Perplexity, Google AI Overviews)

AI search isn’t just “SEO with a new name” — it rewards content that’s easy to extract, cite, and trust. This step-by-step guide shows how to structure pages for AI answers, add schema markup, manage AI crawlers, and measure citations in ChatGPT, Perplexity, and Google AI Overviews in 2026.

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