Codebleby Jack Amin

AEO & AI Search

Answer Engine Optimisation strategies, AI search visibility, and how to get cited by ChatGPT, Perplexity, and Google AI Overviews.

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A digital illustration representing Generative Engine Optimisation (GEO) overtaking traditional SEO, featuring a glowing AI brain network alongside a fading traditional search engine interface.
AEO & AI Search
22 May 202612 min read

What Is GEO (Generative Engine Optimisation) and Why Your SEO Strategy Is Already Obsolete

Generative Engine Optimisation (GEO) is the layer on top of SEO that most businesses are missing. Here is how to structure your content so AI platforms cite your brand.

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A visual representation of the CTR Paradox: a rising ranking graph juxtaposed with declining click-through rates.
AEO & AI Search
1 May 202610 min read

The CTR Paradox: Why Your Google Rankings Are Rising But Your Traffic Is Dying

Your rankings are going up because your content is improving. Your traffic is going down because Google answers your keywords before users click. Here's how to fix it.

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Conceptual illustration of Answer Engine Optimisation (AEO) and AI search for small businesses.
AEO & AI Search
24 April 202612 min read

The Complete AEO Checklist for Australian Small Businesses (2026)

AEO (Answer Engine Optimisation) is the practice of structuring your content so that AI-powered tools pull from your website when answering user questions. For Australian small businesses in 2026, AEO is no longer optional.

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An SEO professional reviewing analytics dashboards on a large ultra-widescreen monitor in a bright, modern corporate office.
AEO & AI Search
22 April 202614 min read

How to Optimise Your Website for Google's AI Overviews in 2026

Google's AI Overviews (formerly Search Generative Experience) now appear on a significant proportion of Australian searches. To be cited, your content needs to pass three tests: technical, content structure, and authority.

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A digital workspace focused on small business visibility in AI search environments.
AEO & AI Search
20 March 202610 min read

Is Your Business Visible in ChatGPT, Claude, and Gemini? Here's How to Check (and Fix It)

A practical 30-minute audit to check whether AI search engines actually mention your business — and what to do about it if they don't.

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Abstract illustration of a structured Markdown file at the center of an AI neural network and binary data stream
AEO & AI Search
24 February 202610 min read

llms.txt: How to Control What AI Says About Your Business

llms.txt is a proposed web standard that gives businesses a way to guide what AI systems like ChatGPT, Perplexity, and Claude see when they visit your website. Unlike robots.txt, which tells search engine crawlers what not to access, llms.txt tells AI models what your most important content actually is — formatted in Markdown so language models can read it cleanly without parsing complex HTML, JavaScript, or navigation clutter.

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Abstract illustration of AI chat bubble interface with sponsored ad elements emerging alongside organic answer streams
AEO & AI Search
23 February 20269 min read

ChatGPT Ads Are Here — What It Means for Your AI Visibility

On February 9, 2026, OpenAI started showing ads inside ChatGPT for the first time. Sponsored placements from brands like Expedia, Ford, and Adobe now appear below AI-generated answers for free-tier users in the US. This changes how businesses think about AI visibility — because for the first time, there's a paid lane sitting right next to the organic answers you've been optimising for. This guide breaks down what happened, how ChatGPT ads work, what it means for AEO strategy, and what Australian businesses should be doing now.

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Answer Engine Optimization Image
AEO & AI Search
22 February 202613 min read

What Is AEO (Answer Engine Optimisation)? A Complete Guide for 2026

AEO (Answer Engine Optimisation) is the practice of structuring and optimising website content so AI-powered platforms like ChatGPT, Perplexity, and Google AI Overviews select and cite it as a direct answer. This guide covers what AEO is, how it works, how it differs from SEO, and how Australian businesses can start optimising for AI search in 2026.

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SEO vs AEO Illustration
AEO & AI Search
21 February 202610 min read

SEO vs AEO: What’s the Difference and Do You Need Both?

SEO and AEO aren’t competing strategies — they’re complementary. SEO helps you rank and win clicks; AEO helps you become the cited source inside AI-generated answers. This guide breaks down the differences, what to prioritise, and a practical plan for Australian businesses to build visibility in both Google and answer engines in 2026.

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