Codebleby Jack Amin

Marketing Automation

Email marketing automation, Dynamics 365 Customer Insights – Journeys, campaign workflows, and marketing technology.

All ArticlesBusiness StrategyAI & AutomationAI GovernanceAI ToolsDigital MarketingAEO & AI SearchSEO & SearchMarketing AutomationAnalytics & MeasurementPaid MediaAnalyticsAnalytics & TrackingSEOAI Writing & ContentWeb DevelopmentAI DevelopmentAI Design & ImagesAI Research & AEO
Professional editorial photograph illustrating “How We Grew Email Revenue 26.73% Without Buying a Single New Lead”.
Marketing Automation
15 May 202610 min read

How We Grew Email Revenue 26.73% Without Buying a Single New Lead

We lifted email-attributed revenue by 26.73% for a national training provider by rebuilding their Dynamics 365 Customer Insights – Journeys automation from scratch.

Read Article
Professional editorial photograph illustrating “8 AI Tools I Actually Pay For in 2026 (And 3 I Stopped Using)”.
Marketing Automation
23 April 202610 min read

8 AI Tools I Actually Pay For in 2026 (And 3 I Stopped Using)

After testing dozens of AI tools over the past two years, I've settled on eight that earn their subscription every month — and cancelled three that didn't survive contact with real work.

Read Article
Professional editorial photograph illustrating “What's New in Microsoft Dynamics 365 Customer Insights — 2026 Release Wave 1”.
Marketing Automation
22 March 20269 min read

What's New in Microsoft Dynamics 365 Customer Insights — 2026 Release Wave 1

A practitioner's breakdown of what's actually changing in Dynamics 365 Customer Insights — Journeys and Data — between April and September 2026, and what it means for marketers using it today.

Read Article
Professional editorial photograph illustrating “What Is Marketing Automation and Is It Worth It for Small Businesses?”.
Marketing Automation
3 March 202611 min read

What Is Marketing Automation and Is It Worth It for Small Businesses?

Marketing automation uses software to send the right message to the right person at the right time — automatically. For small businesses, it typically starts with email: welcome sequences, abandoned cart follow-ups, and re-engagement campaigns. The average return is $5.44 for every $1 spent.

Read Article
Professional editorial photograph illustrating “Cart Abandonment Email Strategy for Course Providers: How to Recover Lost Bookings”.
Marketing Automation
26 February 202613 min read

Cart Abandonment Email Strategy for Course Providers: How to Recover Lost Bookings

The average cart abandonment rate across e-commerce is around 70%, but for training and course providers the problem has a different shape. Students aren't abandoning because of shipping costs — they're comparing dates, checking with their manager, or waiting for budget approval. A generic 'you left something in your cart' email ignores these realities. This guide covers a category-aware abandonment strategy built specifically for course providers, with real performance data from enterprise training environments.

Read Article
Professional editorial photograph illustrating “Dynamics 365 vs HubSpot vs Mailchimp: Marketing Automation Platform Comparison”.
Marketing Automation
17 February 202616 min read

Dynamics 365 vs HubSpot vs Mailchimp: Marketing Automation Platform Comparison

Dynamics 365 Customer Insights – Journeys is best for mid-to-large businesses already using Microsoft products. HubSpot Marketing Hub suits inbound-focused teams wanting an all-in-one CRM and marketing platform. Mailchimp is the simplest and most affordable option for small businesses with straightforward email marketing needs. This comparison covers pricing, features, automation capabilities, and real-world strengths and weaknesses of each platform.

Read Article
Professional editorial photograph illustrating “Email Marketing Automation for Training Companies: The Complete Playbook”.
Marketing Automation
16 February 202615 min read

Email Marketing Automation for Training Companies: The Complete Playbook

Training companies sit on some of the most valuable email automation opportunities in any industry — repeat purchase cycles, clear intent signals, and natural cross-sell paths between related courses. Yet most training providers still send batch-and-blast newsletters to their entire list. This guide covers the 7 essential automation workflows every training company needs, with real examples drawn from enterprise training environments.

Read Article