Search engine optimisation fundamentals, technical SEO, schema markup, and content optimisation strategies.
Most Australian small businesses benefit from both SEO and Google Ads, but the priority depends on your timeline and budget. Google Ads delivers leads immediately but stops when you stop paying. SEO takes 3–6 months to gain traction but compounds over time.
Schema markup (structured data) is a way to label your website content so search engines and AI platforms can understand it. This guide explains what schema is, how it works, the schema types that matter most, how to add JSON-LD, how to test it, and common mistakes to avoid — with examples for FAQ and LocalBusiness markup.
Google Search Console is the single most valuable free tool available to any business with a website, yet most Australian businesses either never set it up, set it up and never log in, or check it without knowing what they are actually looking at. This guide breaks down exactly which reports matter and how to use Search Console to improve your organic visibility.
