Search engine optimisation, answer engine optimisation, local search and organic visibility.
Preferred Sources lets eligible readers choose publications they want to see more often. Publishers can make that choice easier—but still need content worth choosing.
ChatGPT shopping discovery rewards reliable merchant information and useful product pages. Here's how to prepare feeds and storefronts without chasing unsupported hacks.
Local AI visibility starts with the same evidence customers need: accurate business details, a complete profile, credible reviews and useful location content.
Entity SEO is the discipline of making your organisation easy to identify and verify. Start by removing contradictions across the website and the wider web.
Google's latest guidance removes much of the guesswork around GEO. Here are seven popular myths to stop following and the fundamentals worth investing in.
